vintage – Page 5 – The Prim Girl

theprimgirl / October 6, 2014

The Magic of Old Dresses

Fashion from the past is forever finding a way back into our modern lives, becoming valid once more to a new audience. Fashion in the 1920’s was a frivolous and whimsical affair reflecting society’s feelings of liberation once war had ended. So it’s perhaps perfectly fitting that as the weight of the recession seems to lift, we see the release of the brand new Woody Allen film, Magic in the Moonlight, set in the 1920’s; making us all fall slap-bang in love with the care-free and relaxed fashion of this era to match our new found hope.

I defy any girl not to fall under the spell of the adorably dressed Emma Stone in this charmed film. Magic in the Moonlight refreshingly focuses on the day wear of the 20’s more than the typically favoured Flapper evening dresses, making this enchanting look a much more wearable option for us today. Delicate fabrics, dainty detail and loose shapes, all provide a beautifully simple new silhouette, gone were the corsets and rigid underskirts, replaced with a light hearted weightlessness and freedom of movement in unstructured shapes. Petite boyish collars, soft muted colours, dropped waists and elegant mid-calf lengths are the leading elements to this look. Day wear had a delightful androgyny to it then, women wore adapted men’s suits and sailors jackets; a trend Coco Chanel inspired.

Fashion always has a way of reflecting the current attitude of society and the casual grace and ease of Emma Stone’s character in this film will have us all wishing for an easy-going, relaxed style; this enchanting film will inspire the 1920’s girl in us all!

Getting the look of this era whether you’re wanting the original thing or a modern interpretation is a perfect way to dress heading into the new season. Designers and the high street are endlessly looking to this era for inspiration, with many dresses and separates superbly supplying you with an up-to-date take on the look. When it comes to the real vintage version, the dreamy day wear is a more attainable option than original Flapper dresses. Look for dresses, blouses and skirts with an effortless nostalgic tone, a good vintage find of this age is always adorable and a great collectors piece. The more notorious evening dresses from those days are becoming a rare treat to find, dresses embellished with sequins made of wax quite often had the print of a hand melted onto the waist from a dance partners hold, and the fragile silks have commonly become torn and tatty from the weight of their decorative glass beads; a heartbreaking shame for those of us who covet dresses from those days but a cute testament to the celebratory and spontaneous joy that was felt at the time, surely a brilliant way for fashion to show how we live our lives!

Get the look….

1920’s red cotton day dress from Prim Vintage Fashion, £165

1920’s cream cotton day dress from Prim Vintage Fashion, £165

Crepe pansy dress from Prim Vintage Fashion, £145

Beaded 1920’s Flapper dress from Prim Vintage Fashion, £265

1920’s purple silk evening dress from Prim Vintage Fashion, £245

Peach 20’s style dress from Cos, £79

Satin & wool 1920’s style dress from Miu-Miu, £1470

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theprimgirl / July 9, 2014

Too Much of a Good Thing is Wonderful

“I don’t dress this way to go unnoticed”

On my recent American road-trip holiday, we spent three days in Las Vegas. I was last in Vegas when I was 21 and this time my memories aren’t as fond; it was busier, stinkier, hotter and tackier than ever. Too many stag do’s, drunken business trips, and voyeuristic tourists have turned this magical kitsch city into a bad night in a sweaty nightclub. Alas, it appears that any glamour has long gone. But, luckily, as I was walking past The Cosmopolitan hotel and casino, I saw a sparkle of the city’s past glamour; in a small but perfectly formed exhibition showcasing the sequin festooned stage outfits of pianist Liberace. Phew.

In Las Vegas, both now and in it’s heyday, it seems that the bigger, the tackier, the more brash, indulgent and extravagant; the better. And who better to have lived by this idea than glittering entertainer Liberace. I don’t know a lot about him, I know he was a child prodigy on the piano, I know he was camp and theatrical and that between the 50’s and 70’s he was the highest paid entertainer in the world, wowzers. Liberace’s love affair with flamboyance began when, as a younger man he was watching pianist Hildegarde and was told ‘you’ve got to get a gimmick‘. Liberace then went and bought a gold candelabra from a thrift store and placed it on top of his piano whilst performing. This was just the start, his signature style of kitsch European opulence was born. Much of his career was spent playing residencies in Vegas at hotels such as Flamingo where I stayed, and up until 3 years ago there was a permanent museum in the city dedicated just to him. It would seem that Liberace and Las Vegas go hand in hand, this ace pop-up exhibition at Cosmopolitan celebrated the over the top, in your face, bedazzling style that you would expect from America’s most garish city. The title of the exhibition states it perfectly;

‘Too much of a good thing is wonderful: Liberace and The Art of Costume’

King Neptune Suit

This suit dazzled audiences around the country and was replicated for the recent movie ‘Behind The Candelabra’. The beads elaborately create the look of waves, shells and sea coral.

‘Rhinestone Suit’

Whoosh, someone went crazy with the rhinestones on this one. As with many of his suits this is made from a sturdy polyester gabardine but the embellishments completely cover the utility fabric. The crystal rhinestones are rim set- a now obsolete technique that encloses the stone within a circular mount and then attaches it to the fabric.

‘Purple and Phoenix Suit’

Liberace sure knew how to make an entrance and at Radio City Music Hall in 1986 he came onto the stage from above- showcasing this suits bird motif and glittering plumage! The birds are outlined in crystal seed beads and pink French curled Ostrich feathers make up their tails. Feathers featured in many of his costumes, making it hard for preserving the collection.

‘Matador Suit and Cape’

Crikey this one’s pretty glam! Liberace wore this costume for his 1981 performances in Mexico City. The elaborate sequin work on the cape is accomplished with the now obsolete Cornely machine, a chain stitch machine which allowed the individual application of beads and sequins.

‘Hapsburg-inspired Suit and Cape’

This rather camp ensemble was designed by Michael Travis in 1983, it features a double headed Eagle associated with the rulers of the Austrian Empire; The Hapsburgs. Heavily appliqued using gold lame and bands of gold bugle beads to make up it’s lavish appearance. The cape is trimmed in Sable fur.

‘Red, White and Blue Hot Pants Ensemble’

Woah, it doesn’t get much more American than this! Liberace wore this rather patriotic number in 1986 as a tribute to the 100th anniversary of the Statue of Liberty. The embellishments of silver bugle beads and crystals give the illusion of separate garments but it is in fact a jumpsuit, making costume changes easier. Audiences loved how this suit demonstrated Liberace’s wonderful sense of humour.

‘Christmas Suit and Cape’

I wish Father Christmas was real and that he wore this. In 1980 Liberace wore this gabardine and white fox cape for his Christmas shows at Las Vegas Hilton. The cape demonstrates the skill of Anna Nateece, a Greek born fur designer, the cape was entirely lined in silver sequins…oh my!

This pop-up exhibition was a delight, a perfectly delivered slice of old style Vegas glamour, the Vegas I treasure, where neon signs were a novelty, people dressed up for the shows and casinos, and when a trip to this city was a glistening indulgence. There are rumours that the permanent Liberace Museum (it was open for 31 years and closed in the recession) will reopen in a new downtown location, which would be marvelous, you gotta admit that this guy had some pretty exciting style and it would be a real shame to hide that away in this sequin-celebrating city.

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theprimgirl / May 21, 2014

Brave New World

So, we’ve been without the actual physical shop for just over a month, although it kinda feels like forever already. Very strange to have a less rigid structure to each day, and to have Saturdays off, what a novelty! Not to suggest that I’ve been having a break, ooh no, that would be way too simple. Emptying out the shop and getting the online shop set up has taken up all of my time and, I’m so glad that the online shop is now alive! Obviously it’s exciting as it’s the start of brand new chapter, but my goodness it’s scary and overwhelming. There’s so many differences to being online than having a bricks and mortar shop, some good, some not so much. It’s gonna take a long time and much marketing, learning of new skills and blowing of my own trumpet to let people know I am here, but I shall endeavour, and so far, so good. I have a damn nice office so that makes it an easier transition, James re-purposed all the glass and chrome shelving from the shop fittings so I have floor to ceiling shelves as well as the trusty Prim wicker chair that many a customer has sat in over the years – it’s now for my cat to sit on and keep me company. I have my Slim Aarons print above my desk and of course Miss Moss pouts her pretty gaze towards me all day long from the wall. The online shop is still in it’s infancy and the site will only get better with heaps more categories and teeny tweaks to make it a perfect shopping experience for you. I kinda like my new role, I kinda love it here, let’s hope that the new wonderful world of Prim means I can make it a permanent position.

Visit your new wonderful world of Prim Vintage Fashion here!

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theprimgirl / April 8, 2014

Goodbye Prim shop…..Hello Prim online

The last few days of my shop are here. Well, the bricks and mortar shop that is, Prim is going back to where it began 11 years ago; back online. Without any doubt at all, the decision to close down the shop has been the hardest and scariest one of my life. Of our lives. James and I adore our shop and are so gut-burstingly proud of it, so obviously the decision has been a real heart breaker and has taken a very long time to make. The reasons are numerous, but out of courtesy for our very wonderful customers, I’ll try my best to explain our need to close. There are 3 main reasons as to why we are closing the shop doors and one of them, unsurprisingly, is the recession. We genuinely never went into this business to make millions, if that had been our aim, we woulda chosen something other than selling vintage clothes. We opened our shop so we could do a job we love, fill our days with something we were passionate about and pay our bills; a lifestyle business. And that’s exactly how it went, the shop was a great earner, paying two salaries, getting us our first ever home and giving us a cool life. Dream achieved. Within 6 years we have sold over 25,000 brilliant items, which literally gob-smacks us. But alas, it doesn’t make the money anymore, Norwich is being hit really hard by the recession and the city is the quietest it has ever been. Shops cost a whole heap of money to run and the recession literally cripples small independent shops, unlike some, ours is a shop where both James and I need to earn a wage from it, it’s our only family income, so when the money isn’t coming in like it once was, choices have to be made.

Another massive reason we are closing is due to the way ‘vintage’ has changed, especially in Norwich. When we moved to Norwich from London in 2008, we did so because we fell in love with The Norwich Lanes area of independent shops and saw that we could fit in perfectly. I knew exactly how I wanted the shop to be, modern and fresh, a new way to sell vintage, a boutique, with eye popping branding. Prim opened with a bang and it was a huge hit. Norwich it would seem hadn’t seen anything like us before and we could hardly keep up with demand. I think we made it look as though it was easy and that there was money to be made, because, within our third year, oh my, did more vintage shops pop up! Norwich is a small city, and suddenly from having just us, there was at one point 12 places to buy vintage in Norwich. Honestly, I don’t feel that any shop or market stall ever did it even half as beautifully as us, but the fact it was now everywhere broke my heart. I loved vintage from a young age because it was unique, different, and a niche. Quite simply, Norwich became ridiculously saturated with vintage. Add to that the nationwide boom of the genre which meant charity shops all had dedicated ‘vintage’ rails, traveling vintage fairs regularly brought out of town sellers into the city, the high street mass produced ‘vintage’ imitations and, well, it’s really hard to make a living out of something in a small city where there’s more supply than demand. Our reasons for having a vintage shop, to run a local business offering something unique to the city, were no longer valid in Norwich.

The last main reason and by far the most important one is; life. Having your own shop takes up all of your time. All day, every single day you are doing something to do with the shop. You do it because you choose to and because you love it, but as you become surrounded by competitors and also the recession, the love for it wanes and you kinda question whether you still want to do it? The stress, the pressure on your relationship, the time you give up? Working for yourself, as many do, is bloody hard, you can’t switch off, you carry the burden of the bills. I love being my own boss, and I feel lucky, but as all self employed people know, goodness, there are many times it would be preferable to have paid holidays, a pension and hours that end when you leave the office. We need to get some life back, we need to have a holiday together as we haven’t in 7 and a half years, we need to not miss special occasions because we have to be at the shop, we need to not feel like we’re watching life go on outside the shop window. We gotta find a new adventure. The shop has been, genuinely, a dream come true, setting it up, having it succeed massively and working every day with items that fascinate us. And, of course, the customers have been amazing. Closing Prim, will be a loss for the city of Norwich and we have been astounded by the compliments and love we have received during our closing down period. We’ve done all we ever wanted and needed to do with the shop, and now we need a new challenge. What are our plans? Prim is going online, the super-dooper website is getting ready right now, I can’t stop working with and loving vintage, it is my trade, my passion and I will continue to source and sell beautiful clothing, but now the audience can be all over the world and I can fit it around my life a little more. We may occasionally have a quick pop-up shop in the city, and also, for local lovely customers of Prim, I will be offering a pick up point in the city on a weekly basis where you can come get your purchases!

So it is Goodbye to Prim the shop, and Hello to Prim Online. Without every single one of our customers, none of the past six years would have happened, we are sincerely, utterly and genuinely thankful to all of you, we love that you loved what we sold and how we sold it, we have loved being part of your wardrobes and therefore your lives, I hope to carry on finding you amazing fashion for more years online. Prim has appeared in Vogue, Company, and Glamour magazine, it was named as one of ‘the top 5 vintage stores in the UK’ by The Guardian, it has won ‘best vintage shop in Norwich’ for both the years that the awards were running, it’s supplied clothing for theatre, movies, museums and The Oscars. We always wanted to create a magical place in which to shop and I think we did, we created something brilliant for you and for us, hip-hip-hooray for Prim and all it’s customers, it’s been marvelous! Thank you all so much. See you online! xxx

Beautiful illustration thanks to Nicola Jones.

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theprimgirl / February 3, 2014

Sun, Sun, Sunday!

Whoop, yesterday was a Sunday full of bright winter sunshine, and so we headed to the coast for a runaround! Zooming off for a bluster of sea air and a blaze of sunlight in our eyes…a good kinda day off. The tide was out at Sheringham and the white stone exposed far out on the beach made us feel as though we had landed on the Moon, brilliant. It always feels so good to get a day away and to explore the coast. We also met a cat which made the day even more perfect. Winter sun is ace. Happy day.