Confectionery Cuteness from Billie Jocobina at London Fashion Week

I got lucky. It made me a happy girl. I got given a DREAM job of attending London Fashion Week to write up the shows for ace new magazine PlusMinus. Woweee. I guess good things do happen, if you put in the hard work and positive vibes. I hit the big smoke for 5 days, expectant, nervy and excited with notepad and laptop in hand, and, maaan, it was even better than I could have hoped for. It was pure ace. The gang I worked with became brand new besties over the week, spending 24/7 together in cold queues, rushed coffee shop eatings, all of us marvelling constantly at what surrounded us… some of the ego’s at Fashion Week….say whuuuut?! Crikey. We musta seen around 22 shows in our time there, each one a thrill in its own right. The music, the models, the damn prettiness and skill of the fashion. Yup, a happy gal was I.

One of the first shows I saw and fell in love with was a presentation by new graduate designer Billie Jacobina. The presentations are a slightly smaller scale affair with a neat and petite collection which packs a punch and basically, the models pose and parade around a room for a while rather than take part in a big boom-boom runway show. They are kinda cute things these presentations, they feel intimate and you can get real up close to the clothes and models. Heart shaped eyes on me, I tell ya. My heart was pumping outta my chest a bit when the Jocobina one began as it was ALL PIIIINK and pastels, pom-poms, faux fur, jumbo doll jewellery; a sparkly explosion of saccharine kitsch, with, hello?… a Hello Kitty handbag in the mix too! Oh my.

As a graduate of UCA Rochester, Billie showed at Graduate Fashion Week 2016, and went on to be awarded The British Council GFW award which gave her the opportunity to collaborate with a brand in Jakarta and show at Jakarta Fashion Week. She sure is on a winning streak, as she also won the Fashion Scout’s One To Watch Award for SS17 which is a certain sign that she’s only just at the start of a shiny future. Her slogan for this collection was 100% SASSY, and that it was, superbly so. This collection tickled me pink and set off my LFW experience with perfection.

 

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